Alfie's at Alfred Dunhill
Bourdon House is a historic grade II listed building in London's Mayfair that was first erected in 1720, more than a century before Alfred Dunhill was born. In 1911, the Duke of Westminster set his sights on Bourdon House, having lent the family’s London residence, Grosvenor House, to the government as a wartime gesture of patriotism. It was in this house that he wooed Coco Chanel, spoiling her with extravagant gifts for nearly half a decade.
BESPOQE was appointed to oversee the the entire re-design, project management and refurbishment of the former Cellar Bar, now known as Alfie's Bar, a sophisticated retreat in the heart of Mayfair.
Dark walls, leather upholstered chesterfield benches, custom-made furniture and a mahogany library filled with original 19th century antique books complement the luxurious and intimate interior. Every aspect of the interior has been hand-crafted by British artisan and pays tribute to Alfred Dunhill’s passion about craftmenship and his heritage in producing luxury goods of exceptional quality.